Personalized Care. Tailored for You.
PORTH (Personalized Orthodontics) was founded with a mission to elevate patients' experience through individually customized orthodontic care while delivering outstanding treatment outcomes.
Our Vision
Your smile, your choice
The type of orthodontic appliance is your choice. We educate you on the pros and cons of each option available with your treatment plan. Dr. Rooz delivers orthodontic treatment with all types of appliances: clear aligners, lingual braces (inside the teeth), and conventional braces. We don't subscribe to incentivizing certain appliances like Invisalign to hit annual quotas or maintain tier discounts. Instead, we help you tailor your treatment options exactly the way you want it.
Care matching modern lifestyle
Orthodontic treatment typically takes one to two years, and we believe this journey should be fun and memorable. Gone are the days of "I wore my braces for 4 years and missed so much work and school." We offer convenient scheduling with late evenings and weekends - a modern orthodontic experience. We've also integrated cutting-edge virtual treatment monitoring to stay connected with you and your family throughout your journey. When you start treatment, you and your family become our top priority.
Commitment to excellence
High-quality orthodontic care creates both an esthetic smile and a healthy, functional bite. PORTH smiles are crafted for excellence. Our commitment includes educating our patients and avoiding unnecessary treatment—especially aggressive options that manipulate patients' emotions. We don't recommend unnecessary treatment for children or promote unfounded promises about breathing and sleeping improvements. We remain dedicated to orthodontic excellence founded on evidence-based dentistry.
Origin Story
As a second-generation dentist in my family, I followed an unusual path to orthodontics. I became a dentist at 24, having started my dental training immediately after high school. Working with a periodontist during my final years of dental training inspired me to pursue postgraduate studies. After dental school, I moved to Montreal and began my master's degree, researching the connection between obesity and gum disease in children. My training then continued at Boston University, where I spent five years studying bone biology changes in patients with diabetes. During an interview for a postdoctoral position at the National Institutes of Health, a senior scientist suggested I pursue clinical research. A conversation with a former lab mate—now a professor of orthodontics—led me to pivot toward orthodontics and move to Seattle.
I joined the University of Washington faculty part-time immediately after graduation, where I was tasked with integrating digital technology into my department. After practicing briefly in various orthodontic offices, I realized I needed to establish my own practice.
Every idea starts with a problem. I witnessed firsthand the commoditized, assembly-line approach to orthodontic care. Patients were treated as mere dollar signs, with practices focusing solely on starting treatments. This drove me to establish PORTH.
Early in my residency at the University of Washington, my wife and I went for a hike east of Seattle. On the way home, we stopped at Homegrown on 228th in Sammamish (how sad to see that go!) and I immediately felt connected to this place. It had a small-town feel with a diverse population and was clearly on the brink of change. This town was growing rapidly—with the construction to prove it—and I wanted to be part of it. A few weeks later, we drove up 228th again where I spotted a large construction site near Eastside Catholic and a TRF sign. A quick Google search led me to the real estate broker, and the rest is history!
For me, PORTH is a modern orthodontic clinic using cutting edge technology for patients of all ages. From early treatment (dentofacial orthopedic expander) to adult orthodontics (with aligner treatment or jaw surgery), I use orthodontic advancements, like 3D printing, to develop a personalized treatment plan following the standards of a board-certified orthodontist. Our state-of-the-art locations attest to this vision.
Adding the second location in Bellevue was in response to patient requests—especially from adult patients seeking orthodontic treatment—to expand closer to their area.
2,000 happy smiles later, we continue proudly serving various communities on Seattle's Eastside.
